{"product_id":"l-oreal-excellence-hicolor-permanent-haircolor-1-2-oz","title":"L’Oreal Excellence Hicolor Permanent Haircolor (1.2oz)","description":"\u003ch3\u003e\u003cstrong\u003eProduct Description:\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eL'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels.\u003cbr\u003e\u003cbr\u003eA strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat it does:\u003c\/strong\u003e\u003cbr\u003eDeveloped to lift dark hair in one single step, without brassiness\u003cbr\u003eRich, smooth creme formula conditions and penetrates hair\u003cbr\u003eBreakthrough technology lifts hair 3-4 levels\u003cbr\u003eIntense, long-lasting color\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat else you need to know:\u003c\/strong\u003e\u003cbr\u003eTrue-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.\u003cbr\u003e\u003c\/p\u003e","brand":"magic bm","offers":[{"title":"H2 Cool Light Brown","offer_id":42033837080635,"sku":"37080635","price":14.99,"currency_code":"CAD","in_stock":false},{"title":"H3 Soft Brown","offer_id":42033837113403,"sku":"37113403","price":14.99,"currency_code":"CAD","in_stock":false},{"title":"H7 Sizzling Copper","offer_id":42033837047867,"sku":"37047867","price":14.99,"currency_code":"CAD","in_stock":false},{"title":"H11 Intense Red","offer_id":42033837015099,"sku":"37015099","price":14.99,"currency_code":"CAD","in_stock":true},{"title":"H5 Soft Auburn","offer_id":42607608987707,"sku":"37080635","price":14.99,"currency_code":"CAD","in_stock":false},{"title":"H9 Red Hot","offer_id":42607609020475,"sku":"37080636","price":14.99,"currency_code":"CAD","in_stock":false},{"title":"H10 Copper Red","offer_id":42607613640763,"sku":"37080635","price":14.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0369\/8275\/1291\/files\/SBS-500269.jpg?v=1740595293","url":"https:\/\/braidsandwigs.ca\/products\/l-oreal-excellence-hicolor-permanent-haircolor-1-2-oz","provider":"Braids and Wigs","version":"1.0","type":"link"}